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ABOUT US
Our goal is to become a trusted voice in the cluttered skincare industry, following the “Science over trends” and bridging the gap between cosmetic dermatology and evidence-based skincare.
We offer dermatologist-backed advice, simplifying complex medical research into actionable tips. This focus directly combats misinformation and meets the demand for credible skincare guidance.
Our team of experienced reporters is committed to bring you expert-backed articles, dermatologists' insights, and myth-busting content that targets misinformation, delivered to you in easy-to-digest format like infographics, explainer videos, podcasts, interviews, breaking down medical research into actionable tips for skin health.
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